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Platinum Equity Company Truesense Imaging Announces New Name as an Independent Operation

February 7, 2012

Rochester, NY – Truesense™ Imaging, a leading provider of high-performance image sensors for commercial, industrial, and professional imaging applications, today formally announced its new corporate identity. Formerly the Image Sensor Solutions (ISS) division of Eastman Kodak Company, Truesense Imaging was acquired by Platinum Equity through a transaction with Kodak that closed on November 7, 2011 and Truesense is now operating as an independent company. Truesense Imaging, as part of the Platinum Equity portfolio, will continue to provide the industry’s broadest range of image sensor devices that combine the high resolution, ultra-fast frame speeds, and unmatched image quality that customers all over the world depend upon for their most demanding applications.

“We are extremely pleased to officially announce the launch of our new brand and corporate identity,” said Chris McNiffe, Chief Executive Officer of Truesense Imaging and former general manager of Kodak’s ISS business. “As an independent company, we now have a great opportunity to expand our leadership position and to grow into new markets and new applications that leverage our core strengths in imaging technology. This is a very positive step forward for our business, our employees and, of course, our customers.”

Truesense Imaging is headquartered in Rochester, NY. The company-owned facilities in Rochester house all research & development, marketing, and business operations, including a highly specialized image sensor manufacturing operation.

“Truesense is extremely pleased to officially announce the launch of their new brand and corporate identity with Platinum Equity.”