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Platinum Equity Company Schutt Sports Features New Youth Helmet Designs, Provides Education at Pop Warner Super Bowl

December 5, 2011

Orlando, FL – Youth football players across the country are receiving NFL-level protection during this week’s Pop Warner Super Bowl games at the ESPN Wide World of Sports – thanks to Schutt Sports, the official helmet and reconditioner of Pop Warner Football.

The athletes are wearing youth versions of the Schutt AiR XP and DNA Pro+, two of the most popular helmets in the NFL. Featured on the helmets this year is Schutt’s all-new, exclusive Aqua Tech Water Graphics, a graphics treatment that gives the helmets a carbon fiber look.

“These helmets drive the players wild,” Glenn Beckmann, Schutt Sports director of marketing communications said. “These are the best-looking helmets the players have ever worn – normally reserved for big-time colleges who want to wear an alternate helmet to boost memorabilia sales.”

The helmets also feature Schutt’s TPU Cushioning, which has been shown to absorb significantly more impact in game-like conditions than traditional foam padding.

Schutt executives are on-site at the games in Orlando, Fla., to help re-fit the players’ helmets, and also to educate coaches, parents, and athletes about proper fitting techniques and concussion awareness.

“We’ve been a partner to Pop Warner for years,” Beckmann said, “and it’s extremely rewarding to outfit these young stars in our gear and to give back by educating their support systems on best practices regarding helmet wear. Our hope is that this education continues to trickle up as the players enter the collegiate and pro levels.”

Pop Warner is the most widely recognizable youth football organization in the world and features more than 400,000 players across the country. There are more than 10,000 people attending the games this week, which culminate with the championship games on Saturday.

Schutt Sports is the largest maker of football helmets in America, with more than 55 percent market share across youth, collegiate and pro levels.


“It’s extremely rewarding to outfit these young stars in our gear and to give back by educating their support systems on best practices regarding helmet wear.”